magazine advertisements

The Florence and the Machine advertisement for ‘Lungs’ features the name of the band so people are automatically aware of who it is about. The name of the album is shown underneath the picture, Lungs. The picture shows a girl with lungs showing so they link to the name. The date is underneath the title but smaller so people know when it will be released. The website is available at the bottom and the record company also is. The poster is quite simple and not very eye catching. It doesn’t look interesting and appealing to the reader if they don’t know the band. Looking at the album cover it is advertising they are both very similar in the sense of the picture and title.

The Reverend and the Makers advertisement has the bands name in the middle in big fancy writing. This is straight away eye catching unlike the previous one which didn’t really stand out. The name ‘French kiss in the chaos’ relates to the picture on the poster, as it shows two people kissing and an explosion which is the chaos. There is a quote of NME saying what they think of the album which makes people interested if they have seen peoples ratings of it. It also has the release date of out Monday at the bottom. As with the Lungs advertisement, the poster of this album is incredibably similar. The album cover shows the name at the top of the page and the album name at the bottom which is in the same font as the poster and the background is exactly the same.

After looking at two different advertisements I think there is a big similarity included between the posters and CD covers which make the reader able to relates back to the album. This may be something to consider when creating our magazine advertisement.

vicky wright