For my media coursework, I worked in a group of four. We had a choice of 3 options to create - music video, film teaser trailer or TV promotion. We created a music video.
a distinctive act form which can allow really interesting creative opportunities. P. Fraser 2005
We used the song 'Wednesday Night' as it was a song written and sung by a friend of someone in our group. He gave us permission to use the acoustic song. As well as the filming and editing of the music video, we also had to create two anxialliary tasks - the CD cover and a magazine advertisement. I created one part of the inside cover of the CD and worked with Emily Haworth to create the magazine advert.
The idea of our video would be a boy who had split up with his girlfriend and was remembering the times they had together. To do this we used black and white for the memories and normal for when it was the artist performing.
music video is not primarily a commodity form but a promotional one. A. Goodwin 1992
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Conclusion
Overall I think the music video, CD cover and magazine advertisements worked really well together. There is room for improvement in all three but given the time we had I think it all looks good and works perfectly. If i was to do it again, I would be more confident and familiar with the video camera and editing facilities so would be able to contribute more to project but overall I think it all worked well and we all contributed in different ways. We faced several problems such as the original location planned was unavailable to shoot so we had to find a new one and also the snow meant college was closed for a week and roads were not suitable to travel on so we lost out on time but it also benefitted us in the making of our video and fitting in with the song.
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