INTRODUCTION
What is music video?
' a distinctive art form which can allow really interesting creative opportunities' (P.Fraser 2005)
For my media coursework this year I worked in a group of four. We had a choice of creating either;
- A Music Video
- A Film Teaser Trailer
- A Television Soap Advert
We decided on making a music video because it seemed a challenge that we all wanted to try and we were interested how to make a music video because we are all interested in music. Also along side of our music video we each had to create an ancillary task. To do this we split into pairs to create two pages of an album between each pair. I worked with Jess and we created the front cover of the album and the first inside page.
We used a piece of music called Wednesday Night, which one of our friends wrote and gave us permission to use. The song is in the acoustic genre and quite slow.
The idea of our music video was to tell a story of a couple who had split up and the male singer was writing the song about his girlfriend.
In the video we created the idea of flashbacks of the girl (who i played) when the couple were in a happy relationship. We used the black and white effect to make it easy for the audience to differentiate between the memories and the real life shots.
I contributed to the project by filming the different shots and completing the ancillary tasks and also being a character in the video.
The target audience for our music video was between the ages of 16-25 because it seems that this age range is the group that has the most interest in music and especially new music like Wednesday Night.
The idea of our music video was to tell a story of a couple who had split up and the male singer was writing the song about his girlfriend.
In the video we created the idea of flashbacks of the girl (who i played) when the couple were in a happy relationship. We used the black and white effect to make it easy for the audience to differentiate between the memories and the real life shots.
I contributed to the project by filming the different shots and completing the ancillary tasks and also being a character in the video.
The target audience for our music video was between the ages of 16-25 because it seems that this age range is the group that has the most interest in music and especially new music like Wednesday Night.
Genre Presentation
View more presentations from Kate Lydon.
Here is an example of an acoustic music videos that we researched and that gave us ideas for our video;
Here is an example of an acoustic music videos that we researched and that gave us ideas for our video;
CITY AND COLOUR - THE GIRL
How we maintained a brand image across our products
There is a need for distinct brands in the music industry as a result of mass production, and competitive branding because a necessity of the machine age in all types of products and this has reflected on the music industry which is now a big competition between the different artists across the world.
We had to create a certain brand image because today consumers have so much choice that every product needs a certain personality that jumps out at the audience and makes them want to buy it.
As well as the font that we used throughout the product we also used a similar colour palette. All the images we have used have been put into black and white to create continuity. This also links with the black and white we have used in the film and I think they all link together really well.
In the magazine advert that Jess and I created we used red font like on the front of the album cover. My idea was to somehow type the lyrics of Wednesday Night out on the page so that it followed the outline of the photograph. At first this was hard to figure out how to do this but after lots of attempts we found a pen tool on photoshop that allowed us to do this.
For the text on the page which was him name and the date his album is due to release we used a bold red font that would stand out to the audience straight away when they looked at the page. We also used a white font in contrast to this which was in italics and this text was quotes that we made up to be from well known music magazines to interest the readers.
As well as the font that we used throughout the product we also used a similar colour palette. All the images we have used have been put into black and white to create continuity. This also links with the black and white we have used in the film and I think they all link together really well.
In the magazine advert that Jess and I created we used red font like on the front of the album cover. My idea was to somehow type the lyrics of Wednesday Night out on the page so that it followed the outline of the photograph. At first this was hard to figure out how to do this but after lots of attempts we found a pen tool on photoshop that allowed us to do this.
For the text on the page which was him name and the date his album is due to release we used a bold red font that would stand out to the audience straight away when they looked at the page. We also used a white font in contrast to this which was in italics and this text was quotes that we made up to be from well known music magazines to interest the readers.
Brand And Brand Image Presentation
View more presentations from Kate Lydon.
Brand Image & The Music Industry
There are thousands of artists in the music industry and today and it is a world of competition of sales and promotion to fans, therefore it is important to stand out to your target audience which is what we have tried to do with our products.
After looking at various record labels I came to the conclusion that EMI, which is a British music company and the fourth largest business group and family of record labels in the music industry. I think that EMI would be interested first of all because our artist is British so he would represent the company and also I think they would possibly distribute our media product because of the various artists that they have already signed onto their label. For example Jamie T, OKGO, We Are Scientists and Norah Jones especially because I would say she is the female version of what our music is like. Also most of these artists are what our target audience would listen to so therefore they would show and interest in our music product.
Another record label that would suit our music, if not more that EMI would, is Columbia Records. They have signed artists such as Adele, who has similar sound in her music as Wednesday Night;
Brand Image & The Music Industry
There are thousands of artists in the music industry and today and it is a world of competition of sales and promotion to fans, therefore it is important to stand out to your target audience which is what we have tried to do with our products.
After looking at various record labels I came to the conclusion that EMI, which is a British music company and the fourth largest business group and family of record labels in the music industry. I think that EMI would be interested first of all because our artist is British so he would represent the company and also I think they would possibly distribute our media product because of the various artists that they have already signed onto their label. For example Jamie T, OKGO, We Are Scientists and Norah Jones especially because I would say she is the female version of what our music is like. Also most of these artists are what our target audience would listen to so therefore they would show and interest in our music product.
Another record label that would suit our music, if not more that EMI would, is Columbia Records. They have signed artists such as Adele, who has similar sound in her music as Wednesday Night;
MGMT, an individual band who are very popular with our target audience;
and also Temper Trap, another very new and popular band already.
Our product may stand out to be a little different to these artists because the music is a lot slower and more relaxing, so this is a way in which it could catch the audience's and also the record labels attention because it is something new.
Audience2 Presentation
View more presentations from Kate Lydon.
After we had shown our music video to our target audience we handed out a questionnaire for them to complete about what they had just watched and listened to.
Here is the questionnaire;
Q1. What gender are you?
Q2. How old are you?
Q3. What is your occupation?
All the people that we asked to fill out this questionnaire were students.
Q4. On a scale of one to ten how much did you enjoy this m
usic video?
I found that only three numbers on the scale were selected; 7,8 and 9.
Q5. How appropriate are the following for an acoustic music video?
Location;
Editing;
Music;
Characters;
Q6. Is it easy to understand that the black and white shots are m
emories?
Q7. Do you think enough effects have been used?
Q8. Does the magazine article and the album cover suit this particular music video?
Q9. Do you think it was effective to put the memories in slow motion?
Q10. Out of ten how believable does the character's relationship look?
I found that only four numbers on the scale were selected for this question; 7,8,9 and 10
Q11. If the album cover was to be sold in a shop would the cover attract you to buy it?
Most of the feedback that we got from these questionnaires was very positive and reassured us that what we have done with our product has worked well and achieved what we wanted it to in terms of pleasing the audience.
When we gave these questionnaires out in class we filmed the responses that the class gave when our teacher asked the questions out loud.
Here is what some of the audience said about our music video;
"I thought the characters made the narrative believable"
"I thought all the effects worked really well together"
"The music fitted really well with the narrative"
"At first I didn't understand that the black and white shots were memories but as the video went on and the male characters facial expression became a lot sadder I understood that he was thinking about the past"
The only improvement that we got for our music video was to include more shots of the artist singing the song. We found that because it was a slow song it was really hard to get interesting shots of him singing it. We had looked at other music videos which were more upbeat and the artist were able to jump around or dance to the music but with Wednesday Night this wasn't possible because the music is too calm and if he did this then it wouldn't fit with the music and wouldn't look right. Therefore we thought that the singing parts would bore the audience if we included a lot of those shots and instead we decided to include more memories and make more of a story to interest the audience.
Ancillary Task Presentation
View more presentations from Kate Lydon.
CONCLUSION
I thought the research that we did was in enough detail to try and explain what we were looking for and what was inspiring us to create what we have with our music magazine. The only thing that I would change in the planning aspect of this work is how we showed development on the blog. It is hard to have a practical lesson and then type up at home what happened in the lesson or when we were out filming. Also I don't think we explained how we changed from having a logo to not having a logo very well.
I am very please with our overall products and how they have turned out. At first it is hard to vision how it will look from your ideas that are on paper, and also very difficult to try and select what footage we wanted to use and which bits would really explain the narrative well.
I think the album cover looks really authentic and our ideas have worked well, with the magazine adverts too. I like how even though the adverts we created in pairs are different they still like because of the images we selected with the train station wall behind each shot. This has created continuity and familiarity for the audience.
In my opinion I found it hard at first to work in a group with three other girls after doing my project last year on my own. I always seem to have a clear intention of what I want the outcome of my project to look like and I found it hard to try and mix it with three other points of view. After time though it got easier and I think we all understood each other's ideas better and were able to work with that. Also we split the research tasks up which gave us each something individual to work on which is what I liked.
CONCLUSION
I thought the research that we did was in enough detail to try and explain what we were looking for and what was inspiring us to create what we have with our music magazine. The only thing that I would change in the planning aspect of this work is how we showed development on the blog. It is hard to have a practical lesson and then type up at home what happened in the lesson or when we were out filming. Also I don't think we explained how we changed from having a logo to not having a logo very well.
I am very please with our overall products and how they have turned out. At first it is hard to vision how it will look from your ideas that are on paper, and also very difficult to try and select what footage we wanted to use and which bits would really explain the narrative well.
I think the album cover looks really authentic and our ideas have worked well, with the magazine adverts too. I like how even though the adverts we created in pairs are different they still like because of the images we selected with the train station wall behind each shot. This has created continuity and familiarity for the audience.
In my opinion I found it hard at first to work in a group with three other girls after doing my project last year on my own. I always seem to have a clear intention of what I want the outcome of my project to look like and I found it hard to try and mix it with three other points of view. After time though it got easier and I think we all understood each other's ideas better and were able to work with that. Also we split the research tasks up which gave us each something individual to work on which is what I liked.
0 comments:
Post a Comment